PathFactory Announces G2 Integration To Help B2B Marketers Better Enable Buyers With User-Generated Content

TORONTO, March 22, 2019 /PRNewswire-PRWeb/ — Nobody buys anything in 2019 without looking at reviews first, including B2B products and services. The new integration between PathFactory and G2 means that B2B marketers can now package trusted user-generated content and customer reviews from the world’s leading marketplace for business software and services with their company’s marketing content, making it faster and easier for their buyers to validate their decision at crucial moments in the purchasing process. The typical B2B buyer’s journey looks more like the world’s worst scavenger hunt than the frictionless experiences buyers have come to expect in their lives ...

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