Media and entertainment companies must look beyond Gen Z to compete amid shifting customer demographics

LONDON, Jan. 16, 2019 /PRNewswire/ — Media and entertainment companies must adopt a multigeneration strategy and challenge perceptions around the behaviors of older generations, or risk conceding huge growth potential. This is according to EY study, Ten opportunities and threats for media and entertainment companies | 2019, which shortlists the most pertinent risks and opportunities facing the industry in the next 12 months. In recent years, the industry has placed younger generations at the heart of content and channel strategies. But while Gen Z and millennials are regarded as digital natives, baby boomers (born 1946-1964) typically have more disposable income and ...

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