M13 and P&G to Partner on Consumer Innovation Incubator

LOS ANGELES, Feb. 21, 2019 /PRNewswire/ — P&G Ventures, an internal startup studio within The Procter & Gamble Company (NYSE:PG) and M13, a full-service venture firm, have announced a partnership in creating a new build studio within M13. This collaboration will leverage expertise in P&G’s consumer-inspired innovation and concepts and M13’s robust brand expertise, incubation capabilities, and funding to help accelerate the growth of selected consumer businesses.  The build studio will incubate and develop products and/or services into sustainable businesses that eventually could be folded back into one of P&G’s six sector business units. “P&G Ventures partners with entrepreneurs to discover and create ...

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